As one of the earliest professional music publishing agency in new China, Shanghai Music Publishing House (SMPH) has already gone through over 60 years of glories. In the past 70 years, SMPH has launched more than 3,000 kinds of audio-visual, electronic, and digital publications, as well as nearly 10,000 kinds of books, with total assets of 230 million Yuan and annual sales of 283 million Yuan. So far, it has been topping the list in the national music book publishing market for years, becoming a veritable leading role in Chinese music publishing.Shanghai Music Publishing House uses the English abbreviation SMPH as the new logo. Taking “pursuing superiority (S), grasping the market (M), serving the public (P) and sticking to honesty (H)” as the core value, it will continue to adhere to the development strategy of specialization, precision, specialty and newness, publish more and better music works, continuously improve the market share of products, and strive to expand its core competitiveness, social influence and brand awareness. It will make great efforts to create a new situation of music publishing from the plateau to the peak, and make new contributions to the prosperity and development of China's music culture.