Founded in 1983, Zhejiang Juvenile and Children’s Publishing House is specialized in children’s books. It mainly publishes children’s literature, education, picture books, cartoon, pre-school books, activity books etc. Two periodicals are published semi-monthly: Infants’ Intelligence World and Super Infants’ Story. In the past over 40 years, over 10,000 new books have been published. According to the national official data, ZJJ&C has been the leading children’s publisher in China since 2003.The company owns New Frontier Publishing which is located in Sydney Astralia. Its European branch was established in London in 2017.