Entrusted by Shanghai International Children's Book Fair Committee, Shanghai Xinhua Distribution Group Co., Ltd. and BolognaFiere S.p.A jointly invested in a joint venture company—Ronbo BolognaFiere Shanghai Ltd., which is responsible for the overall operation and management of China Shanghai International Children's Book Fair (CCBF).

Over eight editions, CCBF has thrived to accomplishing its motto—Embracing the Future. Not only is the fair a leading copyright hub for children’s books, but it is also a premium platform offering marketing solutions and crossover possibilities for a wide range of industries. CCBF plays an important role in promoting quality children’s literature and encourages reading culture among young children. Since 2018, it has entered into close cooperation with Bologna Children’s Book Fair (BCBF) organised by BolognaFiere. With a history of over 50 years, the BCBF is the largest children’s literature fair in the world. This exciting association also aims to better serve the current strategy of China’s publishing industry—disseminating original content worldwide and bringing the best international books to local readers—also known as the “go global, bring in” policy.

CCBF 2023 will take place on 17–19 November on the ground floor of the Shanghai World Expo Exhibition and Convention Centre (SWEECC). The 10th China Shanghai International Children's Book Fair (CCBF), will be held from 17 November to 19, 2023 at Shanghai World Expo Exhibition and Convention Centre - Hall 1.