What is marketing and where does it come from? Who is using it, and for what purposes?
Brands, trends, target groups and influencers are part of our daily lives and affect us, sometimes without our knowledge. With this book, children learn there is an idea behind every logo, poster, or commercial, why we like to follow certain people, and what marketing has in common with a sandwich.
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- 笔墨文化_《市场营销》书讯553.9 KB , pdf
